AI That Understands the Product—and the Process
How Qing and the Robovision AI Platform helped a Dutch food icon build a more resilient future
Bolletje, one of the most recognized names in Dutch baked goods, is no stranger to tradition. But like many food producers today, it faces an industry that is changing rapidly. From persistent labor shortages and rising operational costs to increasing regulatory pressure, the question is no longer whether to innovate—but how.
To meet these challenges head-on, Bolletje turned to Qing, an engineering and innovation partner with deep expertise in production environments. The goal was clear: to embed intelligence into their operations and future-proof key quality processes. As part of this collaboration, Qing selected the Robovision AI Platform to power the core of an advanced sorting and grading solution.
That system is now operational.
The AI-powered machine assesses rusks in real time, detecting and removing defective products on the line based on subtle variations in color, shape, and texture. Unlike traditional systems that rely on rigid thresholds or manual inspection, this solution is adaptive. Trained directly on Bolletje’s own production data—the platform was able to learn what quality looks like, and to apply that knowledge at scale.
Just as importantly, the system feeds performance data back into the production process. By capturing insights into where, when, and why deviations occur, the platform supports better decision-making across planning, maintenance, and resource allocation. This shift—from reactive to proactive quality control—marks a fundamental transformation in how Bolletje approaches its production strategy.
Robovision’s AI Platform provided the foundation for this outcome: a flexible, retrainable architecture capable of handling real-world variability in fast-moving industrial environments. Its role is not to replace domain expertise, but to extend and preserve it—especially as technical knowledge becomes harder to retain through traditional staffing models.
Through this successful partnership with Qing, Bolletje has demonstrated how legacy food manufacturers can modernize without losing their identity. The result is not only a more efficient sorting line, but a model for intelligent automation that others in the industry can follow.
The Robovision AI Platform: empowering solution partners like Qing to deliver intelligent automation that works—on the ground, in production, and at scale.
To learn more about Qing's role in the Bolletje transformation read here. To learn more about Robovision's picking and sorting capabilities for all industries go here.